Branding

Fu Sheng Food Paradise

Food Paradise is a Singapore-based food court. They opened up a catering division where menus are curated to suit the local palate. Food Paradise strives to deliver affordable dining options to shape the F&B industry.

2021

Food & Beverage

Singapore

Challenge

Creating a logo design by adhering to the Chinese lettering as an icon. Crafting a unique packaging and stationery design by maintaining brand consistency and authenticity

Solution

Create a balance between Chinese and English name. Modern sans-serif and serif font was used to create brand authenticity. The color scheme was inspired by emerald, a traditional accessory in chinese culture. In order to stand out, we crafted a bold packaging design which is incorporated closely with emerald green.

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